I think its a bit the nature of the beast…
once you have a larger subscriber base, you probably need to keep it a bit more general/short and new gear always is exciting/fresh… and in fairness, doing just this keeps these youtubers very busy!
thats where something like the Organelle will struggle, its what I’d call a ‘slow burn’
initially, when released it - gets a bit of buzz…
but of course, it has limited number of patches, its potential is not met
then 2 years down the line, things have moved on… but who is interested in doing a ‘fresh look’ at the Organelle as it’s an ‘old’ product.
(also Organelle is a bit more technical than many products, so harder to get into initially )
this is why I was so grateful to Loopop for featuring Orac 1.0 last year…
he really does view things a bit different and is much more thorough than most, and whilst he gets all the new stuff, and reviews it - he is every bit as interested in existing stuff, and how to use in it new ways, and is good with technical gear - extremely cool
(we see this time and again, eg his recent Morphagene video, Squarp pyramid)
but I think, unfortunately, Loopop is the exception.
for others, I think we can only keep demonstrating, perhaps explore where it’s going… why its unique, explaining its not an op-1, and that is not a bad thing
does it matter anyway? well not directly to us, Organelle is a secret gem
(though I do get quite a lot of messages from people you have ‘just discovered it’, so its still gaining a following)
it really only matters to C&G - obviously if they got a more exposure, it’ll create more sales, more revenue/profit - which is cool, they deserve it.
and I guess ultimately some of that would get put back into product development, so I guess we also win at that point